About ZeroToUs

The name comes from the idea we keep coming back to. A product starts at zero — a press release, a spec sheet, a launch event — and it has to survive the journey to us: a real kitchen, a real commute, a real desk. Most technology coverage stops at the launch. We are more interested in the second half.

How we work

This is the part most sites are vague about, so we will be blunt about it.

ZeroToUs does not currently operate a hardware test lab. We do not claim to have measured a device unless we measured it, and we do not have a device in hand for most of the products we write about. Every article on this site says so, and every review carries a section listing exactly what we were not able to verify.

What we do instead is narrower, but it is honest and it is useful:

• We read the primary documents. Manufacturer specification sheets, official support pages, regulatory filings and published compatibility lists — not other people's summaries of them.
• We aggregate documented owner experience. Where a pattern shows up repeatedly in owner reports — a hinge that loosens, an app that stops working after a platform update, a battery that degrades faster than the claim — we treat it as a real signal and say that is where it came from.
• We reason about the scenario, not the spec sheet. A 60-hour battery claim matters less than whether you will remember to charge it. A wider aperture matters less than whether the shutter is fast enough to catch a toddler. We try to write about the thing you will actually notice.
• We name the tradeoff. Every product we recommend carries at least one specific reason not to buy it. If we cannot find one, we have not looked hard enough.
• We say who should skip it. A recommendation that suits everyone suits nobody. Each review names the buyer who should walk away.

How we pick what to cover

We cover products people are genuinely deciding between, at the moment they are deciding. That means mainstream devices with real availability, and it means we would rather publish one careful guide to robot vacuums for pet hair than twelve thin posts about robot vacuums.

We do not accept payment for coverage, we do not let a brand see a review before publication, and no manufacturer has any input into what we recommend. If that ever changes, this page will say so.

How we make money

ZeroToUs is reader-supported. Our intention is to earn commission through affiliate links: when we link to a retailer and a reader buys something, we may receive a small percentage at no extra cost to the reader.

Where we actually stand right now: we are not enrolled in any affiliate programme yet. Every product link on this site currently points at the brand's own product pages, and we earn nothing when you click them. You can verify that yourself — the affiliate disclosure explains exactly how to tell the difference, and each product module states whether the link is a paid one.

Commission never decides a recommendation. If a product is the wrong choice for your situation, we say so in the same paragraph where we link to it, and we link to the better option too.

Corrections

If we get something wrong, we fix it and we say we fixed it. Material corrections are noted at the foot of the article with the date. Specifications change, products get discontinued and prices move constantly, so if you spot something stale, please tell us: [email protected].

Privacy, in one paragraph

This site is a set of static pages. It sets no cookies of its own, runs no analytics and no advertising scripts, and loads no fonts or images from third-party servers. There is nothing to opt out of. The full detail is in our privacy policy and cookie notice.

Get in touch

Editorial, corrections, partnership enquiries or a tip about a product we should look at: [email protected], or use the contact page.