Affiliate Disclosure

The commitment

ZeroToUs is an independent publication. Our intention is to fund it through affiliate commission: when we link to a product and a reader buys it, the retailer may pay us a small percentage. That money would never change the price you pay, and it never buys a recommendation.

Two rules govern everything on this site:

1. Commission never decides what we recommend. If the best product for your situation is one we earn nothing from, we recommend it, and we say so.
2. We never claim a commercial relationship we do not have. If a link does not carry a tracking parameter, the page says we earn nothing from it. That statement is generated from the same data that builds the link, so it cannot drift out of sync.

Where our links point right now

This is the part most disclosure pages leave out, so here it is in full.

We are not enrolled in any affiliate programme. We have not been accepted into one, and we name none on this site — not in the footer, not in an article, not anywhere. Naming a programme we have not joined would breach most networks' terms and would be a lie to you.

Every product link on ZeroToUs currently points at the brand's own product pages, with no tracking parameters attached. Of the 32 product links on this site, 0 are affiliate links. When that number changes, this page changes with it.

Our links currently go to these destinations and no others:

• amazon.com
• apple.com
• asus.com
• bose.com
• breville.com
• delonghi.com
• dreame.com
• electronics.sony.com
• garmin.com
• irobot.com
• lenovo.com
• levoit.com
• nintendo.com
• philips-hue.com
• rog.asus.com
• samsung.com
• sennheiser.com
• sharkclean.com
• store.google.com
• store.steampowered.com
• tp-link.com
• us.roborock.com

How to tell an affiliate link from a normal one

There are three signals, and they are all visible without any special tools:

• The button says so. Every product module prints either "Affiliate link — we may earn a commission" or "Not an affiliate link — we earn nothing from this click", directly under the button.
• The destination is named. Each product module shows the domain the button leads to, so you can see where you are going before you click.
• The link markup is honest. Affiliate links carry rel="sponsored"; non-commercial links do not. If you inspect the page source, you can check this yourself. Emitting sponsored on a link that earns nothing would be a false claim to search engines, so we derive it from the same flag that generates the disclosure sentence.

What we will never do

• Accept payment for a review, a ranking, or a place in a buying guide.
• Let a brand see a review before it is published.
• Publish a "best of" list ordered by commission rate.
• Invent a test result, a measurement, or a rating to make a product look better.
• Write that we tested something we have not tested. Every review states what we could not verify.

Editorial independence

No manufacturer, retailer or network has any input into our editorial decisions. Nobody outside the editorial team sees an article before publication, and no commercial relationship has ever caused us to change a verdict. If that ever stops being true, this page will say so before it happens, not after.

FTC compliance

The US Federal Trade Commission requires that material connections between a publisher and a retailer be disclosed clearly and near the recommendation. We do this in three places: this page, a disclosure block near the top of every commercial article — above the first link — and a plain-language note on the button itself.

Questions

If anything here is unclear, or you think we have got it wrong, write to [email protected]. We would rather answer the question than have you guess.